Facebook ads text in image11/8/2023 ![]() (You can learn more about how to write killer Facebook Ad copy here). The primary ad text, which shows up above the image or video and is the first thing that users see is the most important. It really comes down to the type of content that is being published on the page that will affect the organic reach. What Exactly Is a Facebook Ad Headline We’re going to level with you: Your Facebook Ad headline is not the most important text in your ad copy. Moral of the story? Yes, you can share images with text on your Facebook page. Now, fast-forward to a recent contest which we shared an image with a medium-high amount of text. ![]() Overall, the post organically reached 1,180 people & the paid reach was 1,801. There was a week we ran a standard image and also boosted that post to see how the reach would be affected. For example, we run weekly contest giveaways for one of our clients in New Jersey. ![]() If you have a post with 25% text, it won’t be hindered in delivery in the same way that a boosted post’s delivery will be hindered. Some brands write 1-2 lines of text while others write several paragraphs. Also called the body text, post text is the copy that’s right above the image. Organic posts, or non advertised posts, aren’t affected by this policy. A typical Facebook ad, such as a link ad, is basically made up of 5 elements: 1. The image text in adverts is any text that is there on the ad creative or image. Sometimes having an image with a medium-high amount of text performs better organically than standard images with no text. Why limit the text? To prevent spam-like posts and promote a better user experience.Ģ. Ads differ than regular page posts because an Ad targets specific users based on the audience that is created in the ad set. Facebook believes images with a lot of text may create a lower-quality experience for people on Facebook. Earlier this month, Facebook eliminated a rule that allowed only 20 of an image used for an ad to be covered with text. Images that are being used for a Facebook Ad have to pass Facebook’s image text guidelines. As of September 2020, the 20 rule no longer applies & you can now run ads on Facebook and Instagram without any restriction on the amount of text on the. Facebook Feed single image ad displaying a ROAS graph with a soaring arrow. Images being run as ads are different than those being shared as a post onto a page. Also, social engagement has a chance to improve ad effectiveness. Because Facebook prefers ad images with little or no text, some users are under the misconception that they should never share an image onto their page that has a high amount of text in it.ġ.
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